Blogging whether as a hobby or a tool to promote one’s brick and mortar has opened doors to a lot of business opportunities. These opportunities have resulted in some bloggers quitting their 9/5 jobs in order to grow their already thriving business.
You can also become one of those people if you know what business opportunities you can achieve from blogging.
Business Opportunities From Blogging
In order to get business deals or opportunities from your blog, know that it takes time. First, you need to produce content that is valuable to your reader and then use SEO and email marketing to get organic traffic.
This method of gaining traffic has proven to be reliable according to Forbes. Once you gain a loyal following or readership it’s easy to take advantage of these opportunities.
1. Brand awareness
If you’re running a business, making sure that it gets an online presence is key to its success. Customers nowadays are adapting to the new technologies. In the past, people left their homes to do most of their shopping and some of them found it inconvenient. Nowadays, they can shop without even leaving the comfort of their homes.
As business owners in this day and age, we need to leverage technology for our benefit. If you have a passion for writing, you can start a blog that informs people about the products and services you provide. If people like what you’re selling, they can become your loyal customers and make your brand known to others.
2. Brand deals
Big brands today know the benefits influencer marketing can have on their business. Influencers are online personalities that people follow because of their expertise and influence. Many of these influencers are on social media and others are bloggers. Brands look for people who can influence others to purchase their products and services.
If you have this level of influence on your readers, then you can have partnerships with big brands. But before you do so, make sure that the brand you choose will benefit your readers. Do not sell yourself short. Your readers want to know that the brand you chose aligns with your values and the purpose of your blog. If you choose a brand because of money, your readers will know it and it will hurt your blog’s traffic.
3. Affiliate marketing
Affiliate marketing has been around the blogging scene for quite a while now. This is a business module whereby businesses reward affiliates with a commission for the sale of every product and service through the affiliate’s marketing efforts.
If you can convince people to purchase a product through your content, then affiliation is a lucrative business opportunity you can take advantage of. Some bloggers have started blogs with the sole purpose of affiliate marketing. You can do so if you want to earn money from your blogging efforts. You don’t necessarily have to turn your blog into an affiliate site instead you can create a few blogs for that kind of content while also providing value to your readers.
One of the oldest affiliates you can apply to is Amazon affiliates. Their commission really depends on the products you chose. There are also other businesses you can explore that offer higher commission, but you need to have consistent traffic for them to approve your application.
4. Writing services
There are bloggers who got job offers because of their blog. If you’re passionate about writing and want to pursue a full-time or freelancing writing career, a blog is the best portfolio to showcase your work to clients. A blog informs clients that you know what you’re doing since you know what kind of content appeals to certain people.
Also, it’s great to have different categories on your blog so that clients can see what your writing style is like in different niches. Some clients own tech blogs and are looking for a specific writing style. If you have a category for technology on your blog, it makes their work easier and increases your chances of getting hired.
A blog with a loyal following can generate money through e-commerce. Most content management systems (CMS) like WordPress are capable of hosting online stores. These stores allow you to sell e-books, courses, artwork, and also physical merchandise. If you think your readers will like your products, you can start your own e-commerce store from your blog.
Over to you
There are countless opportunities you can get through blogging. These were a few opportunities I could find. Did you like this blog post? What are some business opportunities you got from blogging? Leave a comment down below.